PENGUIN DESIGN AWARD
The penguin award is for a book called 'one hundered years of solitude' byGabriel García Márquez. The brief looks to be much more serious:
'' our cover design should reflect the richness of Márquez’s writing to appeal to a contemporary, discerning, literary readership.''
I much preffered the Puffin designers brief, as it was for James and the Giant Peach. The bref was much more appealing to me:''We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market of both children (to pick up and buy for themselves) and adults (to buy for children). ''
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